respond to In a stakeholders position, the valuation process that would best determine what a company's assets are worth on a long-term basis would be the discounted cash flow (DCF). The purpose of the DCF is do to be able to identify the value of the company and its future cash flow, so the DCF would be a better option to use because it would help the stakeholder to determine the company's potential worth over time. Being able to identify what the company's assets are worth over a long period would help stakeholders plan and prepare depending on their exact role with the company. According to the article "The DCF Valuation Methodology is Untestable" by J.B. Heaton it states, "The goal of discounted cash flow (DCF) valuation analysis is to answer the question, 'What is this asset worth?' as in, what is the price that a rational person would be willing to pay for this asset in a competitive asset market (Heaton)." This is why DCF seems best fitting for a stakeholder to use to determine asset worth on a long-term basis. In the article "You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value