Question
Respond to the following dialogue question and post your responses in the dialogue area for this week: Compare and contrast Coca-Cola and Jones Cola on
Respond to the following dialogue question and post your responses in the dialogue area for this week:
Compare and contrast Coca-Cola and Jones Cola on the following elements: (a) product, (b) promotion, (c) price, and (d) consumer psychological variables. Use the web to search for information on Jones Cola for this assignment.
Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).
(Ch.4-5)
200 - 300 words
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