Respond to the following questions for your Pho restaurant:

4. Identify at least five forms of owned media (excluding social media) currently utilized for your restaurant

5. Does your restaurant currently utilize social media? If so, identify the social media platforms on which your restaurant is active.

6. Simply having a social media presence does not guarantee consumer engagement. Develop at least two strategies to drive traffic to your social media platforms utilizing owned media.

7. How can you encourage earned media for your restaurant? (Ex. Social media mentions, sharing, user-generated, etc.) Develop at least two strategies to encourage earned media. Explain your strategies including the social media platform(s) you would utilize to execute the strategies. Share your reasoning for selecting these strategies what do you want to accomplish for your restaurant?