Respond to the following questions for your Pho Restaurant to design an e-mail marketing message:

3. Considering the prospect data bases available (house lists, response lists, and compiled lists) as well as other methods of data collection, how would you build your data base of customers and prospects for direct response communication?

4. What would be the objective of your marketing e-mail? What specific action(s) do you want the recipient to take after reading your e-mail? Note: Your direct response and sales promotion ideas must align with your advertising strategy to create synergy.