Respond to the following scenario with your thoughts, ideas, and comments. Be substantive and clear, and use research to reinforce your ideas.

Mary Francis comes into your office later that morning.

"Good news! I think we've got strong potential investors!" Mary announces.

"That's great!" you reply.

"And now, they are asking for financial information" Mary states.

"Ok, I could provide a 50-page analysis for them!" you say.

"That's exactly what they don't want. I'm beginning to notice that some of the investors don't have a strong finance background, and the last thing we want to do is scare them off with too many financial figures" Mary explains. I would like for you to complete a presentation. However, I want you to keep it simple and clear. Using all3 Financial Statements, please provide an analysis on Apix's assets, liabilities, cash, and profit. As well, choose 2 additional components on each of the sheets, and provide your initial impression on the company financial situation. Do you think you could handle this?"

"Of course! I'll get started on this right away."

Mary also indicates that she would like between 10-15 slides with 150-200 words in the notes page.

Apex Printing Balance Sheets As of December 31, 2013 and 2012 000$ 000$ Assets 2013 2012 Cash 6,000 5,700

Accounts Receivable 2,350 2,300

Inventory 12,100 6,500

Total Current Assets 20,450 14,500

Land 25,000 20,000

Building & Equipment 300,000 300,000

Less: Accumulated Depreciation - Building & Equipment (187,850) (160,000)

Total Long Term Assets 137,150 160,000

Total Assets 157,600 174,500

Liabilities and Stockholders' Equity Accounts Payable 4,600 3,500

Salaries Payable 0 2,100

Interest Payable 1,500 0

Short Term Notes Payable 12,000 0

Taxes Payable 0 5,600

Total Current Liabilities 18,100 11,200

Mortgate Payable 54,950 100,000

Total Long Term Liabilities 54,950 100,000

Common Stock 60,000 60,000

Retained Earnings 24,550 3,300

Total Stockholders' Equity 84,550 63,300

Total Liabilities and Stockholders' Equity 157,600 174,500

Apex Printing Income Statements For the Periods Ended December 31, 2013 and 2012 000$ 000$ 2013 2012

Revenue: 450,000 475,000

Less: Cost of Goods Sold (324,300) (374,500)

Less: Depreciation Expense (27,850) (26,000)

Gross Margin 97,850 74,500

Selling, General & Administrative Expenses (29,100) (32,000)

Income Before Interest & Taxes 68,750 42,500

Interest Expense (7,500) (6,000)

Income Before Taxes 61,250 36,500

Income Taxes (35,000) (30,000)

Net Income 26,250 6,500