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• Review "Mini-Case on the Kroger Company (KR): What American Company Does the Best Job of Strategic Planning" . Go to the Yahoo Finance website; put in KR as the stock symbol and then click on each of the Profile, Statistics, Competitors, and Headlines links. Has Kroger continued its fantastic performance lately? Remember this website as one you can use to gather research about companies. Other websites that our authors use are D&B Hoovers and global EDGE.

Yes, the performance of this company is still strong on the balance sheet and the cash flows of the company is still improving its financial position. The company is still maintaining its charitable investments which this company boasts as an important facet of the mission of the company.

• Referring to the Yahoo Finance website first and other websites as needed, determine Kroger's two primary competitors. How is Kroger performing versus those rival companies: not as well, similar, better, and why?

When looking at this company against its competitors Kroger is in a good position, but is performing lower than its two biggest competitors. Walmart and Costco Krogers top competitors. While Walmart has higher stock prices Walmart also has a much higher controversy level and its social rating is far lower. Costco is equal in most areas but leads in environment, social, and governance just slightly. Costcos stock are much higher than Kroger and Costco stock have been maintaining a more level trend than Kroger. Kroger has been trending down for the last year.