respond to this discussin Consumers use marginal utility to make choices by comparing the additional satisfaction they get from consuming one more unit of a product to the cost of that unit. If the marginal utility exceeds the price they're likely to buy it and if it's lower they might not. A personal example that I thought of was I often drink coffee in the morning (higher marginal utility) and somtimes I'll want another cup because it helps me wake up. But often times if I have another cup and it doesn't benefit me in anyway which is lower marginal utility. Question: Do you think there are certain factors that influence marginal utility of a product or experience for different people