respond to this discussion post Alternative strategies can include a wide range of options from utilizing social media to a more internal review of various strategies. The overall goal is to help the company to be more competitive. What is a strategic alternative? According to Abraham (2012), "strategic alternative is one of several ways by which a firm might compete in a marketplace, achieve its vision or, if no vision has been articulated, decide where it might go and what it might achieve" (section 6.2, para 1). Obvious strategic alternatives, Creative alternatives and Unthinkable alternatives are three types of strategic alternatives and must meet a few standards to be practical. Bundling allows the consumer to fuse these alternatives together. The goal of strategic bundling is to create a cohesive and comprehensive strategy, on that will highlight and addresses the various aspects of the business environment. This shall leverage interactions between different strategic alternatives to achieve sustainable competitive advantage. For example if a company offers home phone, cell phone, internet and cable in one service the company benefits by servicing multiple items while the customer receives a lower cost in most cases. Lenovo was founded in Beijing, China, in 1984. This