respond to this post in 100 or more words. Building a character based athletic program is crucial in developing well rounded individuals. All stakeholders must be involved in creating a positive culture where student athletes learn values of responsibility, teamwork, good sportsmanship and a good work ethic. Athletic Directors and coaches must just not solely focus on the wins, but focus on the journey of creating life lessons for their students athletes that they can take away and use for the rest of their lives. There are many challenges that administrators face when trying to develop a character based athletic program. One of the hardest jobs of an Athletic Director is to hire good quality coaches for their student athletes. Perhaps a bigger challenge is retaining these types of coaches to coach for a longer period of time. There are certain things athletic directors can do to help with the retention of quality coaches: Build a positive relationship that creates a sport system for the coach Embrace a greater purpose Don't micromanageAlleviate the workload Implement an appreciation program It's important to train administrators on what a character based athletic program looks like and how they can help. Every stakeholder has a helping hand in presenting what this should look like at their school. Being proactive and developing a program with the school's vision and values will help develop the whole student. When administrators put a structure together o