respond with a positive feedback, A personal policy to attract a larger pool of candidates would be to develop culture within the firm. Culture should be aligned with the brands' message. Communication, benefits, career growth, recognition and rewards are all examples of good culture within. A diverse talent pool as it increases the range of human capital for the firm and can add to a better culture. Thirty percent of the US population is made up of an underrepresented population and it's expected to double in forty years. By bringing in diversity they are targeting customers and staying ahead of the firms that don't have a lot of diversity which gives a competitive advantage. Women take up less than half of the work force and on average make less than men, companies take a risk to get out of the "good ole boys club", and studies show that three out of five graduates are women. Nothing makes a woman work harder than a man telling her she can't do it. 200,000 skilled and trained Veterans along with 50 million people who are disabled are also on deck to be hired. They have problem solving skills and loyalty, the companies also