Respondent	Gender	Brand Preference
1	Male	Brand 3
2	Female	Brand 3
3	Male	Brand 3
4	Male	Brand 1
5	Male	Brand 1
6	Female	Brand 2
7	Male	Brand 2
8	Female	Brand 2
9	Male	Brand 1
10	Female	Brand 3
11	Male	Brand 3
12	Male	Brand 2
13	Female	Brand 3
14	Male	Brand 3
15	Female	Brand 3
16	Male	Brand 2
17	Female	Brand 3
18	Male	Brand 1
19	Male	Brand 3
20	Male	Brand 2
21	Male	Brand 1
22	Male	Brand 2
23	Male	Brand 1
24	Male	Brand 3
25	Female	Brand 2
26	Male	Brand 3
27	Male	Brand 1
28	Female	Brand 3
29	Male	Brand 2
30	Female	Brand 1
31	Male	Brand 1
32	Male	Brand 1
33	Female	Brand 1
34	Male	Brand 1
35	Male	Brand 3
36	Female	Brand 1
37	Male	Brand 1
38	Female	Brand 3
39	Male	Brand 3
40	Male	Brand 2
41	Female	Brand 1
42	Male	Brand 2
43	Female	Brand 3
44	Male	Brand 1
45	Male	Brand 1
46	Male	Brand 2
47	Female	Brand 3
48	Male	Brand 3
49	Male	Brand 1
50	Female	Brand 3
51	Female	Brand 2
52	Male	Brand 2
53	Female	Brand 2
54	Female	Brand 3
55	Male	Brand 1
56	Female	Brand 1
57	Male	Brand 3
58	Female	Brand 1
59	Male	Brand 2
60	Male	Brand 2

A-A key marketing question is whether the proportion of males who prefer a particular brand is no different from the proportion of females. Test if there is a statistically significant association between Gender and Brand Preference.

Formulate the null (H0) and alternative (H1) hypotheses.

Select the correct answer from the drop-down menu.

H0: [ Select ] ["Gender and Brand preference are dependent", "Gender and Brand preference are independent"]

H1: [ Select ] ["Gender and Brand preference are dependent", "Gender and Brand preference are independent"]

B-