Responses to discussion question topics should be a minimum of two hundred fifty words.

1. What is the role of marketing research in organizations?
2. Design a research proposal that can be used to address the following decision problem: "Should the Marriott Hotel in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to improve the profitability of the hotel's operations?"
3. What are the differences between exploratory, descriptive, and causal research designs? Which design type would be most appropriate to address the following question: "How satisfied or dissatisfied are customers with the automobile repair service offerings of the dealership from which they purchased their new 2013 BMW?"
4. When should a researcher use a probability sampling method rather than a nonprobability method?