Responsible Marketing Provide a critical evaluation of the impact the ICC framework has had on the prevention of irresponsible marketing and the benefits it has provided to the food and beverage industry and its consumers. Some considerations - How can you measure success of the ICC framework? - Are there organisations who are better at following this guidance than others? Has this helped their success? - Are there organisations who consistently ignore the guidance? What are the consequences of this (for both the consumer and the organisation) Give the reference