Restaurant Market Analysis for a ITALIAN RESTAURANT IN SANTA FENew Mexico

Industry Trends-

Write a description of the Industry trends in that area.

Is there market growth in that area?

What is the market demand?

What are the menu preferences?

Why are restaurants successful in that area?

PART 2: Geographic and Demographic Analysis-

Gather as much useful information as possible. Summarize yourfindings and be sure to cover the following subjects:

Geographic Market Area

Demographic Characteristics

Economic Characteristics

Dining Out Preferences and

Lifestyle of Local residents

PART 3: Competition Analysis-

Complete an analysis on your direct competition.

Location Appearance/Comfort Menu

Food Quality Service

General Information

Overall Summary

PART 4: Location Assessment-

Description of immediate area

Proximity to Customers and Competition

Traffic Volume

Accessibility Visibilty

Other Issues

PART 5: Concept Refinement and Evaluation What did you discoverfrom your findings and how will you change?