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Restaurant XYZ is a restaurant that sells local cuisine. Based on a set of hypothetical data from Restaurant XYZ, the following demand estimation was established
Restaurant XYZ is a restaurant that sells local cuisine. Based on a set of hypothetical data from Restaurant XYZ, the following demand estimation was established for their niche menu which is fish head curry.
Qdfish head curry = 31 - 0.6 Pfish head curry + 2.1 Y + 3.6 Py (fish briyani)+ 2T
Qd is quantity demanded for fish head curry, P is the price of fish head curry, Y stands for income and Py is the price for fish briyani and T stands for the taste for fish head curry.
- Identify the dependent and the independent variables
(2 marks)
- Explain the relationship between each independent variables with the dependent variable.
(2 marks)
- If price of fish head curry = 10, Y = 5, Py = 6 and T = 4, calculate the demand for fish head curry n the restaurant.
(1 marks)
- If the price of fish head curry increases to 15 but all other variables value remain the same, calculate the price elasticity of demand. Explain the value.
(2 marks)
- If the average income (Y) increases to 10 with other values remaining the same as (c), calculate the value of income elasticity and explain the value.
(2 marks)
- If the price of fish briyani increases from 6 to 8 with other values remaining the same as (c), calculate the value of cross elasticity of demand and explain the value.
(2 marks)
- Based on the demand elasticities calculated in (d), (e) and (f), explain the marketing plan for restaurant XYZ.
(9 marks)
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