Question
Restoration Hardware (now RH) is an American home furnishing company which sells its merchandise through its retail stores,catalog and online. In 2014 they were criticized
Restoration Hardware (now RH) is an American home furnishing company which sells its merchandise through its retail stores,catalog and online. In 2014 they were criticized for directmailing out their 17-pound catalog to consumers in the U.S. Despite the criticism, in 2018 they repeated a similar mailing of their catalog. RH is now doing something innovative inmerchandising by making restaurants and wine bars at theirlocations part of the shopping experience. In this last assignment examine Restoration Hardware and describe the criticalcomponents that you believe would need to be addressed if they wereto be used as a marketing case study for this course. Reflect onthe case studies in this course and develop what you believe needs to be examined as to whether Restoration Hardware is selecting theright assay method for their business. What do we know,what do we need to know, what are the external conditions, and what are the internal conditions that may contribute to creating a casestudy analysis?
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