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Results of a 2017 survey of a sample of executives from 161 banks reveal insights on banking priorities among bank institutions in a certain region.
Results of a 2017 survey of a sample of executives from 161 banks reveal insights on banking priorities among bank institutions in a certain region. As bank institutions begin planning fora new year, of utmost importance is boosting protability and identifying growth areas. Fiftytwo percent of bank institutions note customer experience initiatives as an area in which spending is expected to increase. Implementing a customer relationship management (CRM) solution was ranked as the top most important omnichannel strategy to pursue with forty percent of institutions citing digital banking enhancements as the greatest anticipated strategy to enhance the customer experience. Complete parts (a) through (d). (E)- a. What is the population of interest? all bank institutions in the region that are implementing a customer relationship management solution . all bank customers in the region that use digital banking {23- A. B {j} C. all bank institutions D. all bank executives representing bank institutions E . the 161 bank executives in the region
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