Question
ResultsThe Sunday Telegraph Super Panorama was an agency media first.The overall reach and frequency for the print campaign was over 60% of ABC1 adults at
ResultsThe Sunday Telegraph Super Panorama was an agency media first.The overall reach and frequency for the print campaign was over 60% of ABC1 adults at a frequency of over 3.00 - equivalent to over 16,000,000 people.The number of people who agreed with the statement 'Ford Motor Company is changing for the better' doubled over the four-week period.In six weeks, awareness to the term 'Unlearn' equaled that of other campaigns that had run over 30 years.Questions1. What is the primary purpose of Ford's Unlearn advertising campaign?2. How did the advertising campaign affect consumers' perceptions on Ford?3. Do you agree or disagree that Ford's Unlearn campaign is effective? Please explain.4. What is the role of "creativity" in this advertising campaign
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