Retail	Credit	Insurance	Brokerage	Real Estate
Industry Attractiveness
Industry Growth Rate	4.01%	4.34%	12.09%	13.90%	4.15%
Competitive Rivalry (Ranked1-5)	5	4	3	2	1
Competitive Position
Market Share (Ranked 5-1)	1	2	4	5	3
Profibility (ROS)	1.2%	11.7%	4.9%	4.3%	8.8%
Portion of Business
Share of Revenue	52.0%	5.1%	35.0%	4.9%	3.0%
Share of Profit	18.0%	17.8%	50.2%	6.2%	7.8%
ANALYZE THE PROTFOLIO		Business Line:	Retail
Key Success Factors	Weight	Rating	Score	Criteria	Weight	Rating	Score
Market Share (Rank 5-1)	0.50			Industry Growth Rate	0.60
Profibility (ROS)	0.50			Competitive Rivalry	0.40
Totals	1.00	0.00	0.00	Totals	1.00	0.00	0.00
ANALYZE THE PROTFOLIO		Business Line:	Credit
Key Success Factors	Weight	Rating	Score	Criteria	Weight	Rating	Score
Market Share (Rank 5-1)	0.50			Industry Growth Rate	0.60
Profibility (ROS)	0.50			Competitive Rivalry	0.40
Totals	1.00	0.00	0.00	Totals	1.00	0.00	0.00
ANALYZE THE PROTFOLIO		Business Line:	Insurance
Key Success Factors	Weight	Rating	Score	Criteria	Weight	Rating	Score
Market Share (Rank 5-1)	0.50			Industry Growth Rate	0.60
Profibility (ROS)	0.50			Competitive Rivalry	0.40
Totals	1.00	0.00	0.00	Totals	1.00	0.00	0.00
ANALYZE THE PROTFOLIO		Business Line:	Brokerage
Key Success Factors	Weight	Rating	Score	Criteria	Weight	Rating	Score
Market Share (Rank 5-1)	0.50			Industry Growth Rate	0.60
Profibility (ROS)	0.50			Competitive Rivalry	0.40
Totals	1.00	0.00	0.00	Totals	1.00	0.00	0.00
ANALYZE THE PROTFOLIO		Business Line:	Real Estate
Key Success Factors	Weight	Rating	Score	Criteria	Weight	Rating	Score
Market Share (Rank 5-1)	0.50			Industry Growth Rate	0.60
Profibility (ROS)	0.50			Competitive Rivalry	0.40
Totals	1.00	0.00	0.00	Totals	1.00	0.00	0.00

Using the data provided on the Portfolio Exercise worksheet, analyze the information on each of the strategic business units (SBU) to assess each SBU's competitive position and the industry attractiveness. Rank each factor on a scale of 1-4 with 4 being the best.Then plot each SBU on the GE Matrix, what is your assessment of each SBU's position on the matrix, and what is your recommendation to the parent firm to do with each of the SBUs, which should be kept, invested in, or divested?