Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Retail Management: A Strategic Approach ( Answer thoroughly please.) Chapter 7: What is the difference between a consumer Want and Desire ? Why is this

Retail Management:A Strategic Approach ( Answer thoroughly please.)

Chapter 7:

  1. What is the difference between a consumer Want and Desire? Why is this knowledge important to a Retailer?
  2. Name and define the six elements involved in Retail Shopping?
  3. What role do DEMOGRAPHICS and LIFESTYLE play in the consumer decision process?
  4. What role does the Smart Phone play in influencing the consumer decision process?
  5. What is Cognitive Dissonance? Give an example of it and how a Retailer might deal with it?

Chapter 8:

  1. What is an RIS? Why is so critical for surviving in Retail today?
  2. Major retailers like Walmart and Amazon require potential suppliers to have an EDI solution-either their own or an approved third party. Why?
  3. What are the opportunities and potential problems with electronic data interchange (EDI) for a grocery store chain?
  4. If I only have the following data: your gender (sex), age, and residential Zip Code, I can formulate 75% of the product- and brand-mix in my grocery store? What is implied within that statement? Explain?
  5. Millennials, as a retail shopping and buying group (approximately 87 Million strong) are more trusting of their friends and social media network communities, and smart phone technologies than they are traditional advertising. What do Retailers need to do meet the shopping and buying demands of this huge consumer group?

Chapter9:

  1. What is trading-area overlap? Provide an example to demonstrate your understanding.
  2. Explain Reilly's law. Provide an example to demonstrate your understanding.
  3. What is GIS software and what is its purpose and benefit in Retailing?
  4. Look at the most recent online edition of the American Community Survey (www.census.gov/acs/www) for the area in which you live. Type in your city, state, and residential zip code number in the Search Bar. What retailing-related conclusions do you draw from the data presented?
  5. When a Millennial is shopping on their smart phone for a pair of Sneakers, what is the most important issue for a Retailer marketing Sneakers?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Research Methods

Authors: Emma Bell, Bill Harley, Alan Bryman

5th Edition

0198809875, 9780198809876

More Books

Students also viewed these General Management questions

Question

Define Administration and Management

Answered: 1 week ago

Question

Define organisational structure

Answered: 1 week ago

Question

Define line and staff authority

Answered: 1 week ago

Question

Define the process of communication

Answered: 1 week ago

Question

Explain the importance of effective communication

Answered: 1 week ago