Retail Scenario-"INSPYRE"

A well-established online fashion store called INSPYRE would like to become a true omni-channel retailer and has plans to open 5 stores nationally in AustraliaThey range Womenswear Menswear Childrenswear, and HomewaresRetail stores have suffered through the pandemic but they feel confident this is the right strategy for future growth

Question 4

This question contains two2partsAnswer BOTH parts

The INSPYRE retail marketing manager is constructing a retail promotional plan to drive customer traffic to the stores focus on the conversion rate and create positive overall retail experience

4aWhat key retail promotional tools would be relevant to include

4bUsing your understanding of shopper consumer behaviour discuss five5relevant future customer trends from KPMG Retail Outlook and the ACRS presentations that would be relevant to INSPYRE