Retailer Cost Suggested Retail Price (SRP) % Profit based on cost - MARKUP % Profit based on selling price-retail - PROFIT MARGIN Retailer Cost with 12% Volume Discount (based on 5000 units) Suggested Retail Price (SRP) % Profit based on 12 % deal cost - MARKUP % Profit based on selling price: 12 % - PROFIT MARGIN Retailer cost with an additional 6% Display discount Suggested Retail Price (SRP) % Profit based on 6% deal cost - MARKUP % Profit based on selling price: 6% deal cost - PROFIT MARGIN Retailer cost with best deal 18% (lowest deal) Suggested Retail Price (SRP) % Profit based on 18% deal cost - MARKUP % Profit based on selling price: 18% deal cost - PROFIT MARGIN $12.66 $8.99 58% 37% $11.14 $20.00 80% 44% $11.90 $20.00 68% 41% $10.38 $20.00 93% 48%

\begin{tabular}{|l|l|} \hline Retailer Cost & $12.66 \\ \hline Suggested Retail Price ( SRP) & $8.99 \\ \hline \% Profit based on cost - MARKUP & 58% \\ \hline \% Profit based on selling price - retail - PROFIT MARGIN & 37% \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline Retailer Cost with 12% Volume Discount (based on 5000 units) & $11.14 \\ \hline Suggested Retail Price (SRP) & $20.00 \\ \hline% Profit based on 12% deal cost - MARKUP & 80% \\ \hline% Profit based on selling price: 12% - PROFIT MARGIN & 44% \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline Retailer cost with an additional 6\% Display discount & $11.90 \\ \hline Suggested Retail Price ( SRP) & $20.00 \\ \hline% Profit based on 6\% deal cost - MARKUP & 68% \\ \hline \% Profit based on selling price: 6% deal cost - PROFIT & \\ \hline MARGIN & 41% \\ \hline \end{tabular} \begin{tabular}{|l|l|} \hline Retailer cost with best deal 18\% (lowest deal) & $10.38 \\ \hline Suggested Retail Price ( SRP) & $20.00 \\ \hline% Profit based on 18% deal cost - MARKUP & 93% \\ \hline \% Profit based on selling price: 18% deal cost - PROFIT & \\ MARGIN & 48% \\ \hline \end{tabular}