Retailers base organizational decisions on sStrategic planning is a formal process, marked by specific activities that support the building of a marketing plan. The actions ensure that the entire organization is aligned on strategic priorities by: Responsestrategic plans because: Responses they are usually compiled by knowledgeable consultants. they are usually compiled by knowledgeable consultants. they take into consideration both internal and external factors. they take into consideration both internal and external factors. they focus exclusively on market opportunities