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Retailing positioning matrix refers to a matrix that identifies that best location for building or leasing a retail store. a matrix that identifies the specific
Retailing positioning matrix refers to a matrix that identifies that best location for building or leasing a retail store. a matrix that identifies the specific customer based served by all stores within a given radius. a matrix that identifies the most likely target market for a retail outlet based upon its size. a matrix that positions retail outlets in terms of the breadth of their product line and value added, such as location, product reliability, or prestige. a matrix that identifies the amount of inventory a retail outlet should carry relative to its closest competitors.
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