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Retallers using a high/low pricing strategy often communicate this through the creative use of product and that facilitates their evaluation process. Multiple Choice price lining

Retallers using a high/low pricing strategy often communicate this through the creative use of product and that facilitates their evaluation process. Multiple Choice price lining the improvement value prices ending in odd numbers a reference price the cost of ownership which is the price against which buyers compare the actual selling price of the

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