Return on Equity (ROE) Discussion: Return on Equity (ROE) Discussion Due: Day 4, 11:59 p.m. E.T. Grad This activity is worth 10 points and counts toward Participation, ing: which makes up 15% of your final grade. Return on Equity (ROE) is used, and some say "abused" when measuring the financial performance of a firm. What are your thoughts on ROE specifically, as well as other financial ratios generally, when forming an opinion on the financial performance of a firm