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Return on investment is only one part of a digital marketing scorecard. Beyond ROI, there are three critical components to any digital marketing scorecard. Please
Return on investment is only one part of a digital marketing scorecard. Beyond ROI, there are three critical components to any digital marketing scorecard. Please select the response below that most accurately captures those three components. Question 5 options: 1) Effectiveness, efficiency and effect 2) Reach, engagement and impact 3) Paid, earned, shared metrics 4) Owned, shared and paid metrics
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