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Return on investment, or ROI is a commonly used profitability ratio that measures the amount of return an investment generates relative to its costs.What are

Return on investment, or ROI is a commonly used profitability ratio that measures the amount of return an investment generates relative to its costs.What are some limitations to ROI?

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ROI is a valuable metric for evaluating the profitability of an investment but it does have some limitations Here are a few key shortcomings to consid... blur-text-image

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