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Revco Inc. manufactures the Hot Tools brand of women's hair care implements. The Nano Ceramic Curling Irons are popular and are sold through a variety
Revco Inc. manufactures the "Hot Tools" brand of women's hair care implements. The Nano Ceramic Curling Irons are popular and are sold through a variety of retailers (e.g., Ulta, Target, JCPenney). Revco Inc.'s Nano Ceramic Curling Irons product line accounted for $164,085,700 in sales last year. The average selling price across the product line - at manufacturers' prices - is $14.99. Average cost is $3.95. For the coming year, Revco Inc. will allocate $305,000 in committed fixed costs to the product line. The company plans to support the product line with promotional efforts budgeted at $180,000. The desired profit objective for the overall product line is $650,000. If industry sales are $66,397,953 - at manufacturers' prices - what is Revco Inc.'s break-even point (BEPS) market share (M/S%) - covering all fixed costs and the profit objective
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