Question
Revenue Analysis - Part I In Financial Data Analysis, Revenue Analysis speaks primarily to understanding which product(s) generate the most revenues and whether we can
Revenue Analysis - Part I
In Financial Data Analysis, Revenue Analysis speaks primarily to understanding which product(s) generate the most revenues and whether we can identify any aspect of seasonality towards these trends or not.
The importance of this is that we are able to clearly understand which product(s) generate the most revenues and least revenues and this forms the first part of our puzzle.
If a product generates a lot of revenues, but the expenses are greater than the revenues - this isn't a good news story.
However, if the product generates a lot of revenues, and the expenses are well below the revenues - we may have a product which is performing well.
Let's take a look at how Southern Water Corps Revenue Analysis looks like by calculating the Revenues for each of the products and asking ourselves - what does the data tell us?
Let's get started!
Q1. For each of the three Southern Water Corp. Desalination Plants, they produce desalinated water which is then consumed via private, public or residential usage.
Please calculate the monthly revenues for Kootha, Surjek and Jutik and put this in the table below. What trends are you able to pick up?
Please note you will have to reference the account type FINANCIAL ACTUAL in the Data Repository Tab to answer the questions in this Case Study for Revenue Analysis, Expenses Analysis and EBIT Analysis.
Unit Value Driver Profit Centre Profit Centre Element Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14
Total
Kootha Revenue 001 Private Water Hedge Sales W-Transact (0211) - Soft $0.00
Kootha Revenue 001 Private Water Hedge Sales W-Transact (0212) - Hard $0.00
Kootha Revenue 002 Public Sales W-Transact (0211) - Soft $0.00
Kootha Revenue 002 Public Sales W-Transact (0212) - Hard $0.00
Kootha Revenue 003 Residential Sales W-Transact (0211) - Soft $0.00
Surjek Revenue 001 Private Water Hedge Sales W-Transact (0211) - Soft $0.00
Surjek Revenue 001 Private Water Hedge Sales W-Transact (0212) - Hard $0.00
Surjek Revenue 002 Public Sales W-Transact (0211) - Soft $0.00
Surjek Revenue 002 Public Sales W-Transact (0212) - Hard $0.00
Surjek Revenue 003 Residential Sales W-Transact (0211) - Soft $0.00
Jutik Revenue 001 Private Water Hedge Sales W-Transact (0211) - Soft $0.00
Jutik Revenue 001 Private Water Hedge Sales W-Transact (0212) - Hard $0.00
Jutik Revenue 002 Public Sales W-Transact (0211) - Soft $0.00
Jutik Revenue 002 Public Sales W-Transact (0212) - Hard $0.00
Jutik Revenue 003 Residential Sales W-Transact (0211) - Soft $0.00
You've now calculated the Revenues for each of the three desalination plants (Kootha, Surjek and Jutik). This has given you a micro-view of the trends, but let's take a look at the macro-revenue
trends and view all this information aggregated together. Is there any particular trend(s) that we can pick up with respect to which water product(s) have the highest revenue overall?
Q2) Aggregate the Profit Centre(s) for each Unit (i.e. 001 Private Water Hedge Sales, Public Sales, Residential Sales) in the table below and subsequently plot this out
What trends do you note when comparing Kootha, Surjek and Jutik? Is there any plant / product which generates the majority of the revenues?
Unit Value Driver Profit Centre Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14
Total
Kootha Revenue 001 Private Water Hedge Sales $0.00
Kootha Revenue 002 Public Sales $0.00
Kootha Revenue 003 Residential Sales $0.00
Surjek Revenue 001 Private Water Hedge Sales $0.00
Surjek Revenue 002 Public Sales $0.00
Surjek Revenue 003 Residential Sales $0.00
Jutik Revenue 001 Private Water Hedge Sales $0.00
Jutik Revenue 002 Public Sales $0.00
Jutik Revenue 003 Residential Sales $0.00
In the previous exercise we've picked up some trends from observing the monthly revenues trended over a twelve month period.
Specifically, it's clear that one of the Unit(s) generates the majority of the revenues for Southern Water Corp.
However, it's important for us to understand the contribution each customer segment provides from a % standpoint as well as a dollar stand point.
Let's close out the Revenue Analysis with the below question.
Q3. Calculate the overall % contribution of each customer segment for each of the three (3) units listed below and stacked column chart showing the contributions
that each customer segment provides per unit. (You can add a stacked column chart showing either % contribution or Overall $ Contribution as per the below example)
001 Private Water Hedge Sales 002 Public Sales 003 Residential Sales Total
Kootha $0.00
Surjek $0.00
Jutik $0.00
001 Private Water Hedge Sales 002 Public Sales 003 Residential Sales Total
Kootha 0%
Surjek 0%
Jutik 0%
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started