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Revenues $ 500,000 250,000 250,000 $ Cost of goods sold (all variable costs) Gross margin Operating costs: Salaries fixed Sales commissions (9% of sales) Depreciation

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Revenues $ 500,000 250,000 250,000 $ Cost of goods sold (all variable costs) Gross margin Operating costs: Salaries fixed Sales commissions (9% of sales) Depreciation on equipment and fixtures Store rent ($4,500 per month) Other operating costs 190,000 45,000 14,000 54,000 50,000 353,000 $ (103,000) Operating income (loss) Neylon Men's Clothing's revenues and cost data for 2017 are as follows: Click the icon to view the data.) Mr. Neylon, the owner of the store, is unhappy with the operating results. An analysis of other operating costs reveals that it includes $40,000 variable costs, which vary with sales volume, and $10,000 (fixed) costs. Read the requirements. Requirement 1. Compute the contribution margin of Neylon Men's Clothing. Determine the formula to calculate the contribution margin, then enter the amounts in the formula to compute the contribution margin of Neylon Men's Clothing. = Contribution margin Requirement 2. Compute the contribution margin percentage. Determine the formula to calculate the contribution margin percentage, then enter the amounts in the formula to compute the contribution margin percentage. (Enter the result as a whole percentage, XX%.) = Contribution margin percentage % Requirement 3. Mr. Neylon estimates that he can increase units sold, and hence revenues by 15% by incurring additional advertising costs of $11,000. Calculate the impact of the additional advertising costs on operating income. Determine the formula to solve for the amount then complete the formula. = Change in operating income Requirement 4. What other actions can Mr. Neylon take to improve operating income? To improve operating income, Mr. Neylon must find ways to Choose from any list or enter any number in the input fields and then continue to the next

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