Review all the documents associated with ICPL and evaluate the competitive context of ICPL to identify its key business and operational pain points.

Mainly think about the two components of business strategy - revenue and costs - and use the competitor data as well as historical performance data of ICPL to identify which of these is a bigger problem for ICPL and more necessary to address in the current decision period. Use the financial performance data provided to you to support your key points.

https://www.coursera.org/learn/business-tech-project/discussionPrompt/nUlj4/introduction