Review current organisational information and determine requirements for digital marketing and develop digital marketing plan for your chosen workplace or the simulated workplace Australia Council for the Arts.  

Review information on current and past digital marketing activities & Determine requirements for digital marketing plan. Confirm and document digital marketing objectives that are consistent with organisational objectives and priorities. Determine digital marketing activities to drive targeted traffic to site and generate sales.

Document a digital marketing action plan that details key activities, resources, and timeframes. Establish performance indicators and evaluation criteria for measuring impact of digital marketing activities. Integrate legal and ethical requirements and considerations into planning.

Ensure digital marketing plan aligns with organisational objectives, current marketing strategy and budget. Seek required approval for digital marketing plan.