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Review Learning Module 0 in the Learning Modules page to see the 4 segments and summary requirement for your Marketing Plan Project. You should also
Review Learning Module in the Learning Modules page to see the segments and summary requirement for your Marketing Plan Project. You should also review the Build a Marketing Plan div. This will be used as an outline for the Marketing Plan that you create throughout the course.
To confirm your selection, complete the following steps:
Review the instructions in the Marketing Plan Project Folder on the Course Content page as well as on the Build a Marketing Plan template. Visit several websites like Hoovers, Ask.com, Google, Yahoo, etc., as well as your chosen company's website to ensure you will have access to the information you need. There are other sources listed in Schoolcrafts Business Webliography and Marketing Webliography. There is also a Business Resources tab in your course to assist you with additional reference suggestions. Wikipedia will not be an acceptable reference. You can find an example of what your finished marketing plan should look like in Appendix A in your textbook. A complete marketing plan on S&S Smoothie Company is outlined for you in this appendix.
Check the discussion to verify your company has not already been selected by another student. Only one person can profile each company to ensure we cover as many companies as possible.
Post your selection in the discussion. Identify your selection in the first line of your posting to make it easier for students to verify company availability. To earn full points, be sure to include the required two reasons why you selected this company in the message content of your discussion.
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