Review Questions 1. How much money did pharmaceutical companies spend on marketing in 2016? 2. What was the purpose of the Pure Food and Drug Act and the Sherley Amendment? 3. Describe the three primary types of product claims. What is the principle of fair balance? 4. Describe four marketing approaches commonly used in advertising. 5. Describe the stages a consumer goes through when deciding to purchase a product. 6. What is behavioral advertising? 7. Write a five-sentence advertisement for a health product that makes an emotional appeal. 8. Describe the difference between Thinkers and Believers in the VALS system. 9. Describe the difference between Strivers and Achievers in the VALS system. 10. How do innovators and survivors fit into the VALS" model? 11. What are the advantages of providing DTC marketing for health products? 12. What are the challenges to providing DTC marketing for health products? 13. If you already have been diagnosed with a disease, what should you look for when trying to determine whether an ad is telling you the "whole story" regarding its product? What if you have not been diagnosed yet