Review Sanders' and Belz' design chapters and Blank's Customer Discovery concept. Demo: Create a minimum viable solution (this is usually free information about your potential product and how it addresses the pain point, or a free consultation for a potential service). Provide your minimum viable solution for "free" to at least 5 target prospects. The "fee" is only the prospects' feedback. Make sure you provide a pre-order form with a space for suggestions and comments. Report what pain point you chose, what solution you provided, and what feedback you got. Would anyone pre-order? What suggestions/comments did you receive? How will you use that feedback to adjust your offering