Review the 2 profile pages of Viacom Stock from Merrill Lynch. Viacom/CBS is a diversified media company that is listed on NASDAQ. Imagine that you have $10,000 to invest. Given what you know about stock analysis, beta, risk, and fundamental analysis, cite 3 reasons why you would invest in Viacom/CBS right now and cite 3 reasons why you would not invest in this stock right now. Give specific reasons (like fundamental ratios) to back up your assumptions.

Security Profile ViacomCBS Inc. Class B VIAC: NASDAQ Introducing a new way to research Enter a ticker symbol or security name Search Securities Recently viewed: CLX | VOEKSS USB BNTX Last Price Ask x Size Day's Change +$0.84 +2.89% Bid x Size $29.89 x 303 Day's Volume 6,301,853 As of 11/10/2020 02:57:01 PM ET Nasdaq Basic Day's Range $28.86 - $30.02 $29.89 $29.90 x 700 You currently don't hold ViacomCBS Inc. Class B Add To Watchlist | Compare Set Alert Trade Open $29.16 $ EPS 2.19 Day Week Month 3 Months YTD Year More Charts View chart as a table * OFERIOD HIGH 40 Previous Close $29.05 P/E 13.63 Dividend $0.96 35 52-Week Range $10.11 - $42.94 Avg. Volume (10 days) 12,824,800 Market Cap. 16.85B Dividend Yield 3.30% 30 Ex-Dividend Date 25 Amma 12/14/2020 20 Shares Outstanding Dividend Pay Date 01/04/2021 563,771,436 101,918,300 15 Shares Short 10 Mar PERIOD LOW Apr Nay Jun Jul Aug Sep Oot Short Interest(%) 18.08% Nov Deo Jan 20 Feb Volumne (millions) 50M Beta 1.24 25M Rating Announcement Last Updated 11/10/2020 02:40 PM ET News Ratings & Reports Buy Up from 4 stars As of 08/15/2019 View latest report (11/05/2020) (PDF) Nickelodeon to Partner With Baby2Baby for Blue's Clues & You! "Blue Friday" to Help Provide Essentials to Families in Need This Holiday Season November 10, 2020 11:00 AM ET Business Wire MoffettNathanson Sees Digital Investments Weighing on ViacomCBS November 09, 2020 MT Newswires --Analyst Actions: MoffettNathanson Adjusts ViacomCBS' Price Target to $26 From $27. Maintains Neutral Rating November 09, 2020 MT Newswires CFRA KEEPS BUY OPINION ON SHARES OF VIACOMCBS, INC. (PDF) Last updated 11/06/2020 02:26 PM ET Buy Up from 3 stars As of 02/20/2020 View latest report (11/07/2020) (PDF) Research Alert: CFRA Keeps Buy Opinion On Shares Of Viacomcbs, Inc. November 06, 2020 MT Newswires , More News More Ratings & Reports View methodologies Last Price Bid x Size Ask x Size Day's Change +$0.89 +3.05% Day's Volume 6,313,632 As of 11/10/2020 02:58:41 PM ET Nasdaq Basic Day's Range $28.86 - $30.02 $29.94 $29.93 x 791 $29.94 x 1,190 You currently don't hold ViacomCBS Inc. Class B Add To Watchlist | Compare Set Alert Trade Overview Balance Sheet Income Statement Cash Flow SEC Filings Profitability (Fiscal Year) Financial Strength (Fiscal Year) Description VIAC Industry Avg. Quick Ratio 1.0x 1.1x Current Ratio 1.3x 1.2x Description VIAC Industry Avg. Gross Profit Margin 36.48% 39.50% Operating Margin 16.18% 8.39% Profit Margin 11.76% 30.62% This company's continuing operations are more profitable than those of many other companies in its industry, resulting in an Operating Margin that is above the average. However, this company fails to maintain its relative performance at the bottom line where the Net Profit Margin falls below the industry average. 150.76% 144.18% 42.25% 40.75% Long Term Debt/Equity Debt/Assets Price/Earnings (TTM) Price/Sales (Last QTR) 12.8x 25.4x 0.7x 52.3x Price/Book (Last QTR) 1.2x 3.1x Dividend (VIAC) (Last Recurring Dividend Annualized) Price/Cash Flow (Last QTR) 5.Ox -37.4x Revenue (Fiscal Year) Description VIAC Industry Avg. Dividend Yield 3.30% 1.42% Payout Ratio (Fiscal Year) 14.55% 23.67% Annual Dividend $0.58 VIAC pays an annual dividend of $0.96 which, at its current stock price, produces a yield of 3.30%%, above both the Media industry average of 1.42% and the average stock in the S&P 500 Index at 1.63%. This is even more impressive since most companies in the Media industry do not pay a dividend. $0.96 Description VIAC Industry Avg. Revenue $27.81B $39.19B Revenue/Share 45.1x 50.4x Quarterly Revenue Growth (YOY) 91.62% 9.80% EBITDA $17.50B $12.52B Management Effectiveness (Fiscal Year) Quarterly Earnings Growth (YOY) 17.06% -67.66% $36.36B Description VIAC Industry Avg. Return on Assets 9.16% 3.09% Return on Equity 40.85% 11.71% Return on invested Capital 14.41% 5.91% This company is more effective than its industry peers at deploying its available resources. As a result, the company has earned a Return on Equity of 40.85%, which is better than the industry average. 2020 Estimate (Next Fiscal Year) $25.90B "YOY" denotes Year Over Year measurements Operating Ratios (Fiscal Year) VIAC Description Operating Expense Industry Avg. $32.09B $23.31B General Information Asset Turnover 0.78% 0.48% Fiscal Year Ends 12/31/2019 Inventory Turnover 7.26% 35.99% Most Recent Quarter 09/30/2020 Receivable Days 74 74 Market Capitalization $17.97B Effective Tax Turnover -0.27% 27.11% Security Profile ViacomCBS Inc. Class B VIAC: NASDAQ Introducing a new way to research Enter a ticker symbol or security name Search Securities Recently viewed: CLX | VOEKSS USB BNTX Last Price Ask x Size Day's Change +$0.84 +2.89% Bid x Size $29.89 x 303 Day's Volume 6,301,853 As of 11/10/2020 02:57:01 PM ET Nasdaq Basic Day's Range $28.86 - $30.02 $29.89 $29.90 x 700 You currently don't hold ViacomCBS Inc. Class B Add To Watchlist | Compare Set Alert Trade Open $29.16 $ EPS 2.19 Day Week Month 3 Months YTD Year More Charts View chart as a table * OFERIOD HIGH 40 Previous Close $29.05 P/E 13.63 Dividend $0.96 35 52-Week Range $10.11 - $42.94 Avg. Volume (10 days) 12,824,800 Market Cap. 16.85B Dividend Yield 3.30% 30 Ex-Dividend Date 25 Amma 12/14/2020 20 Shares Outstanding Dividend Pay Date 01/04/2021 563,771,436 101,918,300 15 Shares Short 10 Mar PERIOD LOW Apr Nay Jun Jul Aug Sep Oot Short Interest(%) 18.08% Nov Deo Jan 20 Feb Volumne (millions) 50M Beta 1.24 25M Rating Announcement Last Updated 11/10/2020 02:40 PM ET News Ratings & Reports Buy Up from 4 stars As of 08/15/2019 View latest report (11/05/2020) (PDF) Nickelodeon to Partner With Baby2Baby for Blue's Clues & You! "Blue Friday" to Help Provide Essentials to Families in Need This Holiday Season November 10, 2020 11:00 AM ET Business Wire MoffettNathanson Sees Digital Investments Weighing on ViacomCBS November 09, 2020 MT Newswires --Analyst Actions: MoffettNathanson Adjusts ViacomCBS' Price Target to $26 From $27. Maintains Neutral Rating November 09, 2020 MT Newswires CFRA KEEPS BUY OPINION ON SHARES OF VIACOMCBS, INC. (PDF) Last updated 11/06/2020 02:26 PM ET Buy Up from 3 stars As of 02/20/2020 View latest report (11/07/2020) (PDF) Research Alert: CFRA Keeps Buy Opinion On Shares Of Viacomcbs, Inc. November 06, 2020 MT Newswires , More News More Ratings & Reports View methodologies Last Price Bid x Size Ask x Size Day's Change +$0.89 +3.05% Day's Volume 6,313,632 As of 11/10/2020 02:58:41 PM ET Nasdaq Basic Day's Range $28.86 - $30.02 $29.94 $29.93 x 791 $29.94 x 1,190 You currently don't hold ViacomCBS Inc. Class B Add To Watchlist | Compare Set Alert Trade Overview Balance Sheet Income Statement Cash Flow SEC Filings Profitability (Fiscal Year) Financial Strength (Fiscal Year) Description VIAC Industry Avg. Quick Ratio 1.0x 1.1x Current Ratio 1.3x 1.2x Description VIAC Industry Avg. Gross Profit Margin 36.48% 39.50% Operating Margin 16.18% 8.39% Profit Margin 11.76% 30.62% This company's continuing operations are more profitable than those of many other companies in its industry, resulting in an Operating Margin that is above the average. However, this company fails to maintain its relative performance at the bottom line where the Net Profit Margin falls below the industry average. 150.76% 144.18% 42.25% 40.75% Long Term Debt/Equity Debt/Assets Price/Earnings (TTM) Price/Sales (Last QTR) 12.8x 25.4x 0.7x 52.3x Price/Book (Last QTR) 1.2x 3.1x Dividend (VIAC) (Last Recurring Dividend Annualized) Price/Cash Flow (Last QTR) 5.Ox -37.4x Revenue (Fiscal Year) Description VIAC Industry Avg. Dividend Yield 3.30% 1.42% Payout Ratio (Fiscal Year) 14.55% 23.67% Annual Dividend $0.58 VIAC pays an annual dividend of $0.96 which, at its current stock price, produces a yield of 3.30%%, above both the Media industry average of 1.42% and the average stock in the S&P 500 Index at 1.63%. This is even more impressive since most companies in the Media industry do not pay a dividend. $0.96 Description VIAC Industry Avg. Revenue $27.81B $39.19B Revenue/Share 45.1x 50.4x Quarterly Revenue Growth (YOY) 91.62% 9.80% EBITDA $17.50B $12.52B Management Effectiveness (Fiscal Year) Quarterly Earnings Growth (YOY) 17.06% -67.66% $36.36B Description VIAC Industry Avg. Return on Assets 9.16% 3.09% Return on Equity 40.85% 11.71% Return on invested Capital 14.41% 5.91% This company is more effective than its industry peers at deploying its available resources. As a result, the company has earned a Return on Equity of 40.85%, which is better than the industry average. 2020 Estimate (Next Fiscal Year) $25.90B "YOY" denotes Year Over Year measurements Operating Ratios (Fiscal Year) VIAC Description Operating Expense Industry Avg. $32.09B $23.31B General Information Asset Turnover 0.78% 0.48% Fiscal Year Ends 12/31/2019 Inventory Turnover 7.26% 35.99% Most Recent Quarter 09/30/2020 Receivable Days 74 74 Market Capitalization $17.97B Effective Tax Turnover -0.27% 27.11%