Review the Annual Report or CSR Report of the company that you are studying. Identify areas in the report where they discuss quality. (Copy and paste the document in Word, and search for the word 'quality). See how many times they mentioned quality and for what reasons. More knowledge about the company should help you with your SWOT analysis to determine Strengths and Weaknesses. Based on what you find in the Annual Report or CSR report on quality practice, use the seven criteria found in the Readings and Resources to make an argument about whether the company values quality excellence. 1. Leadership 2. Strategy 3. Customers 4. Measurement, analysis, and knowledge management 5. Workforce 6. Operations 7. Results