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Review the attached Groupon Case Study. This assignment will assess your ability to assess enterprise strategy and make decisions that align with it. In this
Review the attached Groupon Case Study. This assignment will assess your ability to assess enterprise strategy and make decisions that align with it.
In this paper, explain:
- How does Groupon create value and for whom is this value created?
- Could a less sales-intensive approach, like Groupon Stores, be the next phase of product growth?
- Which competitive model should Groupon worry most about? Why?
- If you managed a project in Groupon's environment, how would you ensure your project is aligned with Groupon's overall strategy?
https://northeastern.instructure.com/courses/114758/files/16142085?wrap=1
Please help with references
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