Question
Review the below case and answer the Question: What unique resources and capabilities does Denmark possess that have turned it into the hub of the
Review the below case and answer the Question: What unique resources and capabilities does Denmark possess that have turned it into the hub of the global fur industry? Discuss the relevant theoretical model/s that you have learnt in the course.
The headquarters of Kopenhagen Fur is an exercise in incongruities. It is a slice of 1960s brutalist architecture dropped into the homely Copenhagen suburb of Glostrup. It is also the nerve centre of a much-hated industry, nestled in the heart of European political correctness: it is the home of the Danish Fur Breeders Association, the worlds largest fur-auction house, and the heart of expertise about animal skins. As Hollywood is to films and Silicon Valley is to information technology, Kopenhagen Fur is to peddling the pelts of fluffy creatures.
Denmark is home to 1,500 mink farmers who together rear about 17.2m of the mammals a year--about one-fifth of the worlds supply. It also produces much smaller quantities of other furs such as white fox and chinchilla. Danish food companies produce the worlds most nutritious mink food, a mephitic, fishy concoction. Danish design firms drive fur fashions. And the auction house sells fur from all over the world: last year it auctioned 21m pelts and had a turnover of 2.1 billion ($2.8 billion).
Kopenhagen Fur has so many Chinese buyers at its auctionsabout half of the 600 who typically attendthat it has a Chinese restaurant on the premises, produces a special Chinese edition of Fur Times, and even puts up discreet notices on how to use Western lavatories. Inside the building pop-up shops do a roaring trade in expensive watches and jewellery. Outside, Chinese fur traders in brightly coloured tracksuits wreathe the place in tobacco smoke. In all, Kopenhagen Fur accounts for about a third of Denmarks exports to China.
How has Denmark turned itself into the hub of the global fur industry? Mink farmers point to the quality of their animalswhich command a 20% premium over ones bred elsewhereand to the advantages that keep that quality high. Denmark is an agricultural superpower, so the farmers have a constant supply of offal and fish waste to feed to the mink: their fur loses its luster unless they are properly fed. Most Danes are inured to the animal-rights passions that make mink breeding impossible in other European countries, and its fur business has somehow escaped the attentions of foreign activists. The farms welcome visitors. Danish women happily wear fur coats in public.
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