Review the case study "Alaska Airlines: Navigating Change" and then complete the following: (a) State what actually occurred in the case regarding Kotter's steps 3 and 4 of developing a vision and strategy and communicating the change vision (two to three paragraphs), and (b) address each of the critical elements for Section II parts C and D in your change effort analysis.

Make sure to include your recommendations for implementing Kotter's steps 3 and 4. C. Form a Strategic Vision Determine the values that are essential to this change. Why are these values essential?

Establish the vision for this organizational change effort.

How will this vision be effective in promoting your change effort?

Identify your intended targeted outcomes.