Review the differences between business level and corporate level strategies covered in unit 1. Now return to

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Review the differences between business level and corporate level strategies covered in unit 1. Now return to reflective exercise 1 in unit 4 where you researched the generic strategies of global companies of your own choice. Question text Select one of these companies and identify its directional strategy choices using Ansoff's product/market matrix

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Review the differences between business level and corporate level strategies covered in unit 1. Now return to

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