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Review the following data: 2014 2015 2016 Gross profit margin 45% 41% 38% Operating profit margin 12% 14% 15% Net profit margin 5% 20% 8%

  • Review the following data:

2014

2015

2016

Gross profit margin

45%

41%

38%

Operating profit margin

12%

14%

15%

Net profit margin

5%

20%

8%

Required: Explain the possible causes of the trends.

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