1. Review the following resources on Dunkin Donuts and marketing. You can also use this topic to do an internet search.
   1. Eight Keys to Financial Security
   2. Dunkin' Gets Personal With Their Advertising
   3. Dunkin Donuts Testing New Marketing Strategy That Sheds Name 'Donuts'
   4. Time to Make the Donuts: How the Dunkin' Donuts Brand Stays Relevant
   5. Marketing Theories
2. Navigate to the threaded discussion below and respond to the following:
   1. Why is customer loyalty of particular importance to a company like Dunkin' Donuts?
   2. Briefly describe the role that marketing research plays at Dunkin' Donuts.
   3. What sort of information does Dunkin' Donuts consider when it's determining where to locate a new store?
   4. Discuss the importance of using social media to Dunkin Donuts: not needed, nice to have, or essential to have, and why or why not?
   5. Discuss the importance of the Dunkin Donuts rewards program: not needed, nice to have, or essential to have, and why or why not?