Review the Hotel Features and Amenities section and the Trend Report for the Phoenix Hotel.

Research the methods for calculating hotel oOccupancy percentages, Average Daily Rates (ADR), and Revenue per Available Room (RevPAR).

Write a 700- to 1,050- word summary of your findings as a consultant in the Hospitality Industry to include the following:

• A summary of your research findings on methods for calculating key financial indicators such as Occupancy, Average Daily Rate and Revenue Per Available Room.
• Discuss how Occupancy and Average Daily Rates influence REV PAR.
• A recommendation for the Phoenix Hotel about how the organization can increase RevPAR and overall revenue.
• Discuss how the Phoenix Hotel compares to it?s competitors on the chart provided. Can you as the consultant offer any insights or advice that would improve the Phoenix Hotels rank among it?s competitors by adjusting the sleeping room rate?
• If you, as the consultant, suggest the Phoenix Hotel lower it?s sleeping room rate to improve occupancy percentage, what will that do to overall revenue and REV PAR?

Phoenix Hotel Consultation Project:Revenue Consultation HTT/231 Version 2 University of Phoenix Material Phoenix Hotel Consultation Project: Revenue Consultation Project Details The Phoenix Hotel Within the last year, occupancy levels and overall revenue of the Phoenix Hotel have not been keeping up with projected numbers. Although figures are higher than they were this time last year, so are the total costs. In fact, the hotel has ended up losing a small amount of money over the past 12 months. Luckily, the general manager saved enough money to help the Phoenix Hotel survive for a short time. Unfortunately, the owners are beginning to worry that, if this trend continues, they will encounter serious financial trouble. As a result, your consulting services have been employed to formulate a plan to help prevent the owners from filing for bankruptcy. Hotel Features and Amenities The Phoenix Hotel has many benefits for all types of travelors. The Phoenix Hotel offers a 24-hour shuttle to the airport and easy access to downtown Phoenix with the $1 Airport Flyer service. Upon arrival, guests settle into spacious hotel rooms with modern amenities and complimentary wireless high-speed internet access. The Phoenix Hotel has 200 rooms. Guests can select a standard room or choose a suite with an additional boardroom, fitness room, or living room. The Phoenix Hotel is a convention hotel in which events can be hosted, taking advantage of more than 48,000 sq. ft. of versatile events space. The atrium serves as a unique location for events, and the distinctive round ballroom adds character to functions for up to 800 people. There are 18 meeting rooms for board meetings, or events can be held in the 25,000 sq. ft. courtyard. Guests can rely on the expert catering and events team and support services to ensure their event is a success. Guests who are travelling for business can work in the 24-hour business center or keep in touch in the atrium with complimentary WiFi. Guests can also enjoy an invigorating workout in the 24-hour complimentary fitness center or take a refreshing dip in the outdoor saline pool. The Phoenix Hotel offers authentic farm-to-market fresh food at Creeks Restaurant and aromatic Starbucks coffee in the relaxing surroundings of the atrium. Copyright 2015 by University of Phoenix. All rights reserved. 1 Phoenix Hotel Consultation Project:Revenue Consultation HTT/231 Version 2 Trend Report December 200 rooms x 365 nights per year = 73,000 available room nights A 72.7% occupancy leaves 19,929 unused room nights per year. An average daily rate of $103.71 indicates a total loss of $2,066,836 in potential room revenue due to occupancy performance. For this project you will: Review the Hotel Features and Amenities section and the Trend Report for the Phoenix Hotel. Research the methods for calculating hotel oOccupancy percentages, Average Daily Rates (ADR), and Revenue per Available Room (RevPAR). Write a 700- to 1,050- word summary of your findings as a consultant in the Hospitality Industry to include the following: Copyright 2015 by University of Phoenix. All rights reserved. 2 Phoenix Hotel Consultation Project:Revenue Consultation HTT/231 Version 2 A summary of your research findings on methods for calculating key financial indicators such as Occupancy, Average Daily Rate and Revenue Per Available Room. Discuss how Occupancy and Average Daily Rates influence REV PAR. A recommendation for the Phoenix Hotel about how the organization can increase RevPAR and overall revenue. Discuss how the Phoenix Hotel compares to it's competitors on the chart provided. Can you as the consultant offer any insights or advice that would improve the Phoenix Hotels rank among it's competitors by adjusting the sleeping room rate? If you, as the consultant, suggest the Phoenix Hotel lower it's sleeping room rate to improve occupancy percentage, what will that do to overall revenue and REV PAR? Copyright 2015 by University of Phoenix. All rights reserved. 3