Review the Inquirer to determine Digby's current strategy. How will they seek a competitive advantage? From the following list, select the top five sources of competitive advantage that Digby would be most likely to pursue.

Select : 5

• Seek high automation levels
• Reduce labor costs through training and recruitment
• Seek high plant utilization, even if it risks occasional small stockouts
• Seek the lowest price in their target market while maintaining a competitive contribution margin
• Reduce cost of goods through TQM initiatives
• Accept lower plant utilization and higher capacities to insure sufficient capacity is available to meet demand
• Increase demand through TQM initiatives

Seek excellent product designs, high awareness, an