Review the J$.$C$.$ Penney PowerPoint in this week's folder before you participate in the discussion forum. You will learn about J$.$C$.$ Penney's "Fair and Square" failed marketing strategy and how it almost lead to bankrupting the company. Based on your review of the PowerPoint, researching the "Fair and Sqaure" marketing strategy, and viewing of the J$.$C$.$ Penney "apology commercial" which is available by clicking on the link in the last slide, discuss the reasons why their marketing strategy failed and how to avoid making such costly mistakes in the future.

End your discussion with a question to your classmates.