Review the material from Class $14$ on Competitive Strategies. Use the attached FastTrack to

analyze the competitive strategies of Andrews and Erie by answering the following questions.

Explain the reasons and justification for your answers using as evidence information from the

FastTrack.

a$.$ Which segment$($s$)$ does the company have presence in$?$ How many products per

segment? $(2$ points$)$

b$.$ Examine the functional tactics for each product $($R&D $$ performance, size,

MTBF$,$ age; Marketing $$ price, promotion and sales budgets, percentage of

awareness and accessibility; Production $$ cost structure as reflected in

contribution margin, labor cost and automation$)(18$ points$)$

c$.$ Based on the functional tactics above, make a conclusion about the company$$s

competitive strategy for each product $$ whether cost leadership or

differentiation $(6$ points$)$

d$.$ From your answer above, does the company have a single strategy for all of its

products? Does the company have a single strategy for all products in a

segment? How would you name the overall competitive strategy of the

company? $(8$ points$)$

Hint: you do not have to pick one of the six strategies explained in chapter $13.$ You can make

up a name that describes what the company is doing, as it may not fit perfectly one of the six

competitive strategies.