Question
The following information is for three of X Company's products: Product A Product B Product C Contribution margin rate 0.36 0.39 0.43 Fixed costs $29,002
The following information is for three of X Company's products:
Product A | Product B | Product C | |
Contribution margin rate | 0.36 | 0.39 | 0.43 |
Fixed costs | $29,002 | $30,631 | $42,334 |
Profit | $7,250 | $13,127 | $-3,848 |
Sales of Product C were $89,500, but X Company is still considering dropping it because of its reported loss. If it does, $21,167 of the fixed costs associated with it can be avoided, and sales of Product B can be increased by $42,600.
If X Company does drop Product C and increases sales of Product B, X Company's profits will change by _________
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
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