Review the material on the How to Interpret tab.

Now tell me:

1.which output table you used for your decision, e.g., one, two, or three clusters/segment.

2. identify the target customers by age and gender.

Here's the cluster analysis table output

1 You need to select ONE of the cluster options only - that is, two, three, four or five segments/clusters. You generally should NOT use more than one approach. Do not attempt to analyse the segments across the outputs - just choose the best one. 3 Which one is best to use? A. Look for a good distribution of respondents across the segments - you don't want 90% of all people in one segment. NOTE: This is example data only. loping a strategy. 4 If the segmentation output (means/averages of each variable) don't make sense, then try adding/removing/changing your input variables - try a different mix of variables. NOTE: Trial and error is a normal part of analysis - plus it will help you understand the data better. 1 You need to select ONE of the cluster options only - that is, two, three, four or five segments/clusters. You generally should NOT use more than one approach. Do not attempt to analyse the segments across the outputs - just choose the best one. 3 Which one is best to use? A. Look for a good distribution of respondents across the segments - you don't want 90% of all people in one segment. NOTE: This is example data only. loping a strategy. 4 If the segmentation output (means/averages of each variable) don't make sense, then try adding/removing/changing your input variables - try a different mix of variables. NOTE: Trial and error is a normal part of analysis - plus it will help you understand the data better